Articles

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The Art and Science of Creating Voice Assistants and the Role of Voice Talent

Joe DavisMarch 5, 2024Trends

Voice assistants have emerged as quintessential companions, aiding users in various tasks ranging from setting alarms to providing real-time weather updates. These virtual aides are a testament to the strides made in artificial intelligence (AI) and machine learning, offering a blend of technical sophistication and human-like interaction. Central to their creation is not just code and algorithms, but also the

Buckle Up: 2024 Is Only Going to Get Weirder…Voice Actors Included

Dave CourvoisierJanuary 24, 2024Trends

YIN & YANG Our last WoVO conference before COVID was at the Tropicana Resort in Las Vegas. Today, that site is being developed as a Major League Baseball stadium. In 2022 Most voice actors felt that their biggest challenge in running a freelance business was marketing. Today, the Artificial Intelligence challenge is edging in as the #1 threat. Ukraine/Russia….Israel/Hamas….China/Taiwan We

Personalization at Scale: Crafting Tailored Voice Over Experiences

Joe DavisFebruary 7, 2024Trends

Personalization is not just a trend; it’s a paradigm shift in advertising, marking a move from mass marketing to individualized engagement. In this landscape, voice overs are a potent tool, providing a direct and intimate way to communicate with the audience. Brands are increasingly harnessing the power of data analytics and Artificial Intelligence (AI) to craft voice over experiences that